By Steve Cuozzo
Pino Luongo, a pioneer in popularizing Tuscan cuisine in America, is branching out to Soho. Luongo, who runs the successful Morso on East 59th Street, has signed a lease to launch an eatery in the former Milady’s bar space at 160 Prince St., at the corner of Thompson.
The 1,850-square-foot restaurant is expected to open in the fall. The deal was brokered by Eastern Consolidated principal James Famularo for the landlord and Eastern’s Jeff Geoghegan and Greg Goldberg for the tenant. The “ask” on the 10-year lease was $35,000 per month.
In his illustrious career, Florence-born Luongo launched acclaimed Manhattan restaurants including Il Cantinori, Coco Pazzo, Tuscan Square and Centolire.
Famularo noted that Morso, launched in 2011, “has become a Sutton Place mainstay attracting A-listers such as Donna Karan, Henry Kissinger and Jonathan Tisch. Now he’ll be bringing his culinary gifts to a Soho location with a rich history.”
Milady’s drew its own boldface customers, including Madonna and Bruce Springsteen until it closed in 2014 after nearly 80 years.
As appeared in the New York Post on April 3rd, 2017